The Mom & Pop Poster Series

SONO SUSHI EXPRESS
LAUNCH CAMPAIGN—2016

The summer of 2016 brought a new sushi joint next to campus, and my first opportunity at creative directing a campaign. Sono Sushi’s owner, Victor, was game to push the envelope on local campus ads, utilizing traditional poster and banner space.

The Motivational Film

EASTBAY for AIR MAX DAY
YOUTUBE VIDEO & VISUAL CONTENT

For Nike’s #AirMaxDay in 2017, my friend and social influencer Jeremy Jones and I wanted to pull out all the stops. We filmed this motivational piece in Salt Lake City, UT, as a project commissioned by EastBay.

The video was successful, reaching over 100k views in a matter of days.

The PSA Campaign

HOW WE DIE
TWO SPOT FILM CAMPAIGN

The birds and the bees talk. Ya know, that rough convo. It is a tricky one, between parents and kids, but not the only tricky one. The other happens a lot later, when the parents have lived their share of years. What happens when we die is something we need to talk about when we are alive. 

The App Development

UNIVERSITY OF UTAH
MESSENGER STICKER & EMOJI APP

While working for Student Media at the University of Utah, I headed up the project to get our school a custom emoji keyboard that could be used on the upcoming iOS10. 

The result was a fully functional application for iOS, reaching thousands of downloads and some incredible interaction. 

The Experience Pop-Up

KRONENBOURG 1664 BLANC
NYFW INFLUENCER INTERACTIVE—CONCEPT

Someone walks up to the bar. They hand an all white card to the bartender, who pulls out a small blacklight pen. The tender shines the blue-ish light on the card, revealing something. The tender hands the card back, turns around and then back again with two ice cold Kronenbrug 1664 Blancs.

The Label That Wasn’t (yet)

HICKEY CLOTHING
SPECULATIVE LABEL AND MARKETING

One day, randomly of course, and without any influence, I had the idea of calling a clothing company Hickey. It seemed, and still seems, so hilarious to me that someone could wear Hickey. I hit the DI, grabbed some fabric paint and got to work.