Utah Umoji
Digital Sticker App for iOS
FOR: University of Utah
BY: Utah Student Media
MY ROLE: Creative Director, Graphic Designer
APP DEVELOPMENT: SWYFT Media NYC
PROJECT MANAGER: JAKE SORENSEN
PLACEMENT: Available on App Store for Download
UMOJI 30 SECOND AD
The Story
The summer of 2016, after the announcement of iOS 10’s emoji keyboard integration, I began on a journey to create a custom keyboard for my school.
After securing funding from student affairs, the school student section and the athletic department as well as approval from the trademark committee, me and a small team at Student Media got to work. In partnership with development agency Swift Media NYC, we began planning production for the keyboard packs.
STADIUM AD
Ultimately…
The packs were released and advertised all over campus, including guerrilla flyer handout style before events. Perhaps most exciting to me was the ad that ran as a full stadium takeover at a football game that spring. Then, because the marketing team liked the Umojis so much, it continued to run the rest of the season.
Thousands of downloads and many more interactions. My mom still sends me a Umoji on game day. She’s my mom, but it makes me feel cool.
TYPOGRAPHIC HYPE FILM — RICE-ECCLES STADIUM
AMBITIOUS WOMEN’S BINGO ACTIVATION — WALL STREET JOURNAL
WE ARE WARRIORS SEASON CAMPAIGN — UTAH GYMNASTICS
INFLUENCER MERCHANDISE LINE — NEVER FOLD
RE-LAUNCH CAMPAIGN PITCH — HIBALL ENERGY
BILLBOARD TRUCK DESIGN — UTAH FOOTBALL
SCHOOL NEWSPAPER REBRAND — DAILY UTAH CHRONICLE
POSTER SERIES CAMPAIGN — SONO SUSHI EXPRESS
PSA FILM — HOW WE DIE ORGANIZATION
UMOJI STICKER KEYBOARD — UNIVERSITY OF UTAH