Sono Sushi Express

Poster Campaign

FOR: Sono Sushi Express

BY: The AdThing, University of Utah

MY ROLE: Creative Director, Graphic Designer

COPY WRITER: Caroline Moreton

PHOTOGRAPHER: Dylan Conklin

PLACEMENT: A Frame, Poster, Newspaper, Web & Mobile

The Story

Sono Sushi, a small sushi bar near campus, had changed ownership to a younger, more innovative fellow named Victor. He was willing to try flashy photography and art direction, along with copy meant to attract college customers.

Our creative team at the AdThing delivered, centered on the campaign slogan “You’re One Bite Away From A Good Mood.”

With beautiful photography by Dylan Conklin and writing from a super team led by Caroline Moreton, we came up with 5 leading campaign posters, which were interpreted by the rest of the team into GIFs for web banners and email blasts.

POSTERS

A-FRAME ON CAMPUS

WEB GIF

(in high res clearly)

Ultimately…

The posters were a hit on campus (at least my friends said so) and Victor saw a 30% increase in traffic his first quarter after launching. Obviously, the ads.

Before this project, I really didn’t know what “advertising” was. After this project… I still didn’t. Beside the point. This was my first real campaign to run in the wild.

Ed Catmull is the co-founder of Pixar and a University of Utah Alumni.

Rumor has it during an event on campus, he saw the emo poster…

AND HE LAUGHED.