Raising The Clout

The marketing team at Utah Athletics wanted to up the ante when fans watched a game at Rice-Eccles Stadium. They wanted people to be reminded just what type of reputation they were meant to uphold while cheering on the Utes.

The piece compiles a curated group of sound bites from Pac-12 Media Day, ESPN College Game Day and other broadcasts.

Motion typography done in Adobe After Effects. Flaming newspaper articles filmed in my apartment garage in Costa Mesa, California.